Just Williams Ltd Delivers Sales & Marketing Training at Thorne & Derrick

Published 16 Jan 2025

(L To R) – Jessica Williams (CEO of Just Williams Ltd), Dylan White (Sales Engineer), Regan Redpath (Apprentice Sales Engineer), Chloe Johnston (Apprentice Sales Engineer), Charlie Baines (Apprentice Sales Engineer), Aiden Dawson (SEO Specialist), Laurence Taylor (Sales Engineer), Ella Bradley (Apprentice Sales Engineer), Mia Lynn (Administrative Assistant Apprentice), Millie Temple (Content Creator Apprentice).

Driving Growth: Just Williams Ltd Delivers Sales & Marketing Training at Thorne & Derrick

Yesterday, the team at Thorne & Derrick International had the pleasure of hosting JWSA Sales Academy for an intensive and engaging sales and marketing training session. Led by Jessica Williams, founder and CEO of Just Williams Ltd, the session brought fresh insights, practical tools, and strategies to strengthen Thorne & Derrick’s position as a leader in hazardous areas and industrial equipment distribution.

Empowering Solutions-Focused Sales

The training session centred around building a solutions-driven mindset—one that addresses customer pain points with tailored approaches. The session kicked off with an engaging presentation by Jessica, who encouraged the team to think beyond traditional sales & marketing tactics and focus on crafting customer-centric solutions.

Topics covered included:

• Understanding Customer Needs: How to identify pain points and position products as effective solutions.
• Refining Sales Techniques: Building meaningful, trust-based relationships that foster long-term client partnerships.
• Strategic Marketing Insights: Aligning marketing initiatives with sales goals to create cohesive, results-oriented strategies.

Interactive and Impactful – JWSA Sales Academy

The team actively participated in discussions, sharing their experiences while absorbing Jessica’s expert advice. It was a collaborative and motivating environment that combined Thorne & Derrick’s expertise with Jessica’s fresh perspective. The exercises and tailored examples resonated with everyone, making the session not just theoretical but highly practical.

The highlight of the day was the hands-on application of key principles, with the team brainstorming real-world scenarios to practice their new skills. This tangible approach ensured everyone left the session feeling confident and empowered to implement what they’d learned. 

A Day to Remember

Jessica also got hands-on with Thorne & Derrick’s ShoveIt manufactured by Hand Safety Tool, showcasing her enthusiasm for the company’s innovative products.

Thorne & Derrick’s team expressed their appreciation for the session, describing it as an invigorating experience. One team member noted, “The tools and strategies we learned today will have an immediate impact on the way we approach clients and marketing efforts. Jessica’s insight was invaluable.”

A Bright Future Ahead

As the team applies their newfound skills, customers can expect an even higher standard of service and solutions from Thorne & Derrick. Yesterday’s training is a clear step forward in their journey to deliver excellence and innovation at every turn.

Feel free to contact us today to discuss any of your upcoming projects or enquiries!

JWSA Sales Academy – Feedback from Thorne & Derrick Staff

Aiden Dawson (SEO Specialist) – “Jess’ sales academy was executed brilliantly, being straight-up, insightful and perfect for building on team unity. Jess as a person, is a breath of fresh air and offers a multitude of skill sets that allowed her to dissect the ins and outs of T&D’s sales and marketing structure in no time at all, providing the opportunity to uncover the chinks in our armour and delivering crucial insights on how we can improve, both as a team and individually.  It’s clear why the Just Williams Sales Academy is an ideal solution to business growth and I’d personally recommend the academy to any business, regardless of industry or niche.”

Chloe Johnston – (Apprentice Sales Engineer)  – “The Just Williams Sales Academy was valuable and insightful in providing practical, hands-on training in key sales skills. It offered a structured approach to improving communication, client engagement, and relationship-building techniques. The academy enabled us to understand the sales process, from prospecting to closing deals. It also provided valuable insights into overcoming objections and tailoring sales strategies to meet individual client needs. Jess expressed the value of Linked In and how we can interact with our customers and connections.”

Charlie Baines  (Apprentice Sales Engineer) – “Jess’ sales academy was masterfully conducted, providing direct, insightful training that strengthened team cohesion. Jess brings a refreshing presence and a wide range of skills, allowing her to swiftly evaluate T&D’s sales and marketing framework, pinpoint areas for improvement, and offer essential guidance for both team and individual growth. I would recommend the sales academy to any business, as I am sure the other participants would also.”

Ella Bradley (Apprentice Sales Engineer) –  “Yesterday’s training not only emphasized personal growth and self-improvement but also fostered a strong sense of camaraderie within our sales team. It was inspiring to experience the collective support and encouragement from everyone, which reinforced the collaborative culture we strive to cultivate. The session provided valuable insights into both individual and team development, leaving us feeling more motivated and united as we continue to pursue our goals together.”

Laurence Taylor (Sales Engineer) – “Jess Williams’ sales training was truly exceptional. The sessions were engaging and packed with practical strategies and tips that can be applied immediately. I highly recommend it to anyone looking to boost their sales skills and achieve better results.”

EXPERTS IN EQUIPMENT FOR EXPLOSIVE ATMOSPHERES

LEADERS IN ATEX INNOVATION TO THE HAZARDOUS AREA INDUSTRIES

Specialist Distributors of Electrical Heating, Lighting, Power & Process Instrumentation Equipment with ATEX IECEx Certification and DSEAR Regulatory Compliance to deliver significant safety and reliability improvements in the Industrial, Explosive Atmosphere & Energy sectors. Based in the UK, we are highly customer responsive and absolutely committed to providing a world-class service.

Since 1985, we have provided expert technical support and express delivery from extensive UK stocks to world-wide destinations.